The Matter Model

The framework for better workplace cultures, where belonging and purpose meet
Matter
THE CULTURE PROBLEM

Most organisations are investing in the wrong things

Engagement scores dip, people leave, productivity flatlines - and leaders respond with perks, away days and short-term fixes. The problem isn’t the initiatives. It’s found in the lack of consistency and that they don’t address the two fundamental questions every human asks at work.

According to Gallup, as at 2026:

80%

of employees globally are not engaged at work

$10 trillion

in lost productivity globally

56%

of managers globally have never received formal training

If you don’t change the things around you, the things around you don’t change
The framework

Two pillars of The Matter Model

When both pillars are strong, people do great work and feel good doing it. When one or both is lacking, even your best people begin to disengage. The Matter Model is a four-box diagnostic tool that gives leaders the language and roadmap to start rebuilding and strengthening both.

PILLAR ONE

Belonging

The feeling of safety, inclusion, and genuine connection with the people around you. Belonging isn't about being liked by everyone - it's about knowing you're seen, valued, and understood for who you are. Built through:
  • Psychological safety & trust
  • Recognition that feels genuine
  • Inclusion in decisions and direction
  • Connection to people and team identity
Belonging answers the question, “Do I matter here?"

PILLAR TWO

Purpose

The experience of doing work that contributes to something meaningful. It's about making a difference, having opportunities to learn and grow, and becoming a better version of yourself every day. Built through:
  • Clarity of individual contribution
  • Work that aligns with personal values
  • Growth and meaningful challenge
  • Connection to organisational mission
Purpose answers the question “Does what I do here matter?”
model
The path

Small moments.
Massive outcomes.
Million Dollar Moments

The Matter Model diagnoses what needs focus. Million Dollar Moments® is the way your culture transforms, through every day thoughtful and thought-through moments. Moments that cost nothing but change everything. Interactions that people remember for years.

No cost, high impact

The value is found in the ordinary moments, repurposed and delivered with intention.

Practical and immediately applicable

Walk away with strategies for use on Monday morning – no jargon or complexity.

Measurable over time

When these moments are embedded consistently, the data changes. Engagement, retention and performance all improve.
moments
THE BUSINESS IMPACT

Why The Matter Model works

The Matter Model helps create the conditions for stronger performance by strengthening the human factors that research consistently links with better organisational outcomes.

Motivation

5.6x more engaged

When people understand why their work matters, motivation shifts from compliance to commitment.

Source: Gallup (2025/26)

Autonomy

Strongest driver

People perform at their best when they have appropriate freedom, feel capable and know they're valued.

Source: Self-Determination Theory (Deci & Ryan)

Teamwork

5.6% higher job performance

Belonging creates the trust, collaboration and openness that high-performing teams rely on.

Source: BetterUp / Harvard Business Review

Talent

7.4 months longer

When people feel connected to both the organisation and its purpose, retention improves.

Source: BetterUp

Energy

Higher productivity

People are more willing to invest discretionary effort when they believe their contribution makes a difference.

Source: BetterUp; Gallup

Resilience

Better through uncertainty

When people feel safe, supported and connected, they're more likely to adapt, recover and keep moving forward.

Source: Amy Edmondson; BetterUp

MY PROCESS

From first conversation to lasting culture change

I don't deliver off-the-shelf programmes. Every engagement starts with understanding your organisation - your people, your challenges, your context. Here's how I work.

01

Discovery call

An initial conversation to understand your culture challenge, your team, and what success looks like for you.

02

Culture diagnostic

Together we assess where belonging or purpose are strong, where they are missing and what’s driving the gaps your people feel.

03

Design & delivery

Whether a keynote, training workshop or long-term programme - I create and facilitate an immersive, impactful experience tailored to your specific needs.

04

Outcomes & follow-up

I don’t disappear after the event. Together we’ll review the outcomes and discuss any further support.

Words from the room

From event planners, HR directors, and senior leaders who have experienced the work firsthand.

Jackie’s Matter Model is a relatable, actionable framework to help you and your team cultivate the right conditions to not just survive but thrive. When every member of your team feels like they truly belong, and they are engaged in work that truly matters, that is where the magic happens. Her ability to connect, communicate and facilitate genuine transformational change is next level.

Andy Green

Neurostrategist, EOT Founder, TEDx Speaker

Andy Green Consulting

Her Matter Model is so logical and lands so incredibly well. It makes sense, it’s simple and I encourage you to book her. She reads a room brilliantly, adapting, flexing and flowing effortlessly to meet people where they are.

Jane James

Director of Inspiration & Passion

Little Voices ®

Jackie engages her audience even before she stands before them. She's a personable professional, a knowledge expert who brings her expertise to an audience with warmth and humour. Over the last 12 months I've been hearing about Jackie's Matter Model and finally got to see it for myself recently. You want to know about this, you want to think about it, and you will definitely want to implement what you learn.

Fiona Brennan-Scott

Author | Award-winning Voice & Speech Coach

I had the absolute pleasure of seeing Jackie talk about The Matter Model. Not only is Jackie a phenomenal speaker, she also has a gift of not only getting to the heart of what matters most, but in being able to help others do just that too! I'm so excited that her book will be out soon to allow us all to go even deeper into what matters most!

Jen Smollett

Leadership Confidence Coach

I recently attended our staff conference and Jackie was the first speaker of the day. Within 24 hours I had come up with an idea inspired by listening to Jackie. My challenge has now inspired others to join me and I'm hoping others will take on small parts of it. Thank you Jackie. Your talk and your million dollar moments have a far greater impact.

Sophy Dunn

Project and Compliance Manager

Kent Surrey & Sussex Air Ambulance Trust

Every now and then, you are introduced to something that totally changes your point of view. The Matter Model. It's a very simple model but it is a new way of thinking, and it is a way of thinking that has shifted my point of view.

Richard Warburton

Change & Transformation Consultant

LSEG

Simple but not simplistic... it gives leaders a shared language and a way of quickly diagnosing what's actually going on - right there, in real time. More importantly, it doesn't just describe the problem; it shows you how to move forward, towards a place of mutual value, contribution, and purpose.

John Peters

Former RAF Fighter Pilot | Gulf War POW | Speaker | Business Coach

Monkey Business

Ready to build
a culture
worth staying for?

Whether you are planning an event, starting a programme, or just curious about what is possible, a conversation costs nothing.

How healthy is your culture?

How healthy is your culture? Take the free 5-minute FlowFinder diagnostic and find out.

Free diagnostic

What zone is your team in?

Thriving, coasting, burning out, or quietly disengaging, and what to do about it. Rooted in The Matter Model®️, this quiz gives you a read on your team's clarity, connection and cultural energy.

  • Get a personalised insight into your team's current cultural state
  • Learn where they sit across connection, purpose and performance
  • Receive a free report with practical leadership tips based on your result
Under 5 minutes Results straight to your inbox